Integrating Webtrends with IBM WebSphere

Integrating Webtrends with IBM WebSphere

For products:
Webtrends On Demand
Webtrends Analytics 9.2x
Webtrends Analytics 8.x

Last modified: 1/1/2011

Introduction:
The following excerpt is from the white paper entitled, "IBM WebSphere Portal Version 6.1 Tracking and Reporting Using Webtrends (attached).

WebSphere Portal Version 6.1 is an enterprise portal solution with the complete portal services necessary to deliver a single point of personalized interaction with applications, content, business processes and people. The unified user experience can help you improve overall productivity and customer satisfaction. WebSphere Portal rationalizes and simplifies IT infrastructure by delivering a complete set of portal platform services:

• Framework services.
• Integration services.
• Content services.
• Collaboration services.

These services can be leveraged by WebSphere Portlet Factory Designer to build role-based, portal applications that can help improve the effectiveness of your organization. And because WebSphere Portal utilizes an SOA, these applications can use existing assets and can be quickly modified to meet changing roles and business conditions.

IBM WebSphere Portal Version 6.1 consists of three offerings:

• IBM WebSphere Portal Server
• IBM WebSphere Portal Enable
• IBM WebSphere Portal Extend

Key new features

• Live Text tagging presents 'one-click' access to relevant supporting information that "pops up" on the page while executing a business process.
• Portal REST services further opens the portal platform to composite "mashup" applications with services feeds from other Web applications.
• New Client Side Aggregation reduces server-side processing, and dramatically improves end-user performance.
• Client Side Feed Consumption provides highly efficient integration of information through feeds (Atom and RSS).
• New portal 'Site Wizard' enables self-service creation of independent virtual portals.
• New 'Theme Customizer' portlet delivers wizard-driven branding and in-place customization.
• Updated out-of-the-box Internet and intranet site jumpstart templates offer fast delivery and customization of virtual portal sites.
• New 'One click' Site Management application simplifies control of staging to production capabilities with rollback and versioning.
• Expanded Site Layout support (HTML/PHP), continues to open the platform to additional content sources.
• Support for the very latest portlet open standards (JSR286, WSRP 2.0).
• Web Application Integrator provides a method to easily embed existing Web applications in WebSphere portal for greater value.
• New WebSphere Portlet Factory release delivers an easier out-of-the-box experience combined with new Web 2.0 features and support for visual application development of desktop-like Web applications.

Key benefits

• Deliver exceptional Web experiences. Take advantage of new, nimble Web 2.0 technologies and philosophies that put new business models in reach.
• Extend your business assets. Create and deploy custom-branded, market-driven solutions comprised of existing and net-new business assets, and re-purpose and reuse as appropriate
• Run your business efficiently. Built on WebSphere software so that enterprise-class applications, processes and transactions can reside on a proven, reliable, scalable and high-performance foundation.
• Grow as you go. “Snap on” business-specific capabilities that speed time to value and allow you to pursue new market opportunities – all while reducing the of cost of deploying portals.

WebSphere Tagging
The key to enabling a rich set of reporting from IBM WebSphere Portal Version 6.1/WSP is the tagging needed for data collection. This is not unlike the activity needed to tag other rich Internet web sites. Much of the action is driven based on Portlets and the interaction they have with the underlying functionality built into WebSphere itself. The tagging process is, therefore, split between two main elements. First there is the Webtrends data collection tag. This tag is basically the standard tag delivered via the Webtrends tag builder application – http://tagbuilder.Webtrends.com. There are a few modifications that have been made to this tag, however, to provide consistency between the reporting of user interactions with WebSphere elements. These changes are optional and highlighted below. The changes allow for the automatic tracking of user names, Search, Portlets, Content Groups and Sub-Groups.

For full details, please refer to the document in its entirety.

Solution Attachments
UEOI Webtrends Whitepaper.pdf
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